Yahoo rejects Microsoft bid

Looks like Yahoo! grew a pair over the weekend and decided to reject the Microsoft bid. They are basically trying to get a "God Father" offer, i.e. an "Offer they can't refuse". This opens up the bidding and hopefully some other names with deep pockets step up. Possible contenders include Google, Apple, or a big media type like ABC/CBS.

The winner will instantly become the number #1 viewed site across the US (according to http://www.quantcast.com/).

If Yahoo! wants to keep that #1 status they better choose a good partner that will allow them to increase their lead over Google. I'm not sure if Microsoft is the best partner. Some of the reasons were outlined in a previous post .

Whatever happens this move is sure to shake up the Web landscape a bit.

Edsor3
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http://www.outervillage.com
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