online advertising

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In what looks like a last ditch effort to fend of Microsoft's bid Yahoo is close to announcing a deal that with Google that would carry search advertising from Google Inc. as part of a test that could lead to a broader partnership.

According to the WSJ Online it will be a two week test limited to no more than 3% of US traffic of Yahoo's Web search results. The test will allow the two sides to evaluate the revenue potential of a broader search ad outsourcing arrangement.

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